Project Identity

The 90-Day Identity Transformation

Not a workout plan. A complete reset — done together.

Project Identity is a structured 90-day system designed to rebuild discipline, confidence, and consistency — in your body, your mind, and your daily life.

This is where people stop starting over alone and finally become someone they can trust — inside a committed group that holds the line.

You don’t just train.
You don’t just think differently.
You enter a standard.

What’s Included

1. The Identity Training System

Custom workouts built around your goals, experience level, equipment, and schedule — designed to be executed consistently, not perfectly.
(Value: $1,200)

2. Mental Performance & Discipline System

Daily structure, habit tracking, mindset coaching, and focus training that rewires how you show up under pressure — especially when motivation drops.
(Value: $1,000)

3. Weekly Group Coaching & Accountability

This is the backbone of Project Identity.

Weekly live group calls where you:

• Review progress

• Address obstacles in real time

• Get coached not just by me, but through shared experience

• Stay exposed — no hiding, no drifting

You don’t disappear for weeks and “restart.”
The group makes sure you keep showing up.
(Value: $1,500)

4. Performance Tracking Dashboard

Track workouts, habits, energy, consistency, and results — publicly accountable to yourself and the group.
Momentum becomes visible, measurable, and undeniable.
(Value: $500)

5. The Project Identity Group

You train alongside driven people who are committed to becoming better — not just “getting in shape.”

This is not a hype group.
This is not a chat room.

It’s a room of people:

• Holding the same standard

• Running the same system

• Refusing to quit quietly

Your effort matters more when it’s seen.
(Value: $750)

6. The 90-Day Transformation Challenge

Final benchmarks, performance testing, before-and-after documentation, and shared proof of who you’ve become — witnessed by the group you trained with.
(Value: $1,000)

Total Real Value

$5,950

Your Investment

$2,997
or 3 payments of $1,097

There are no upsells inside the program.
Everything you need to transform is included.

Why This Works

Most people fail because they don’t have:

• Structure

• Accountability

• Or people who notice when they start slipping

Project Identity gives you all three — inside a group that raises the cost of quitting.

This isn’t about motivation.
It’s about becoming the kind of person who doesn’t quit — because they’re no longer doing it alone.