Who we are

What’s up, everyone?

My name is Kadin Reese, and I’m the founder of Project Mind Muscle.

Like a lot of people, I’ve spent my life chasing goals, battling setbacks, and trying to figure out who I wanted to become. I’ve been an athlete, a coach, a student, an entrepreneur, and a guy who’s had plenty of moments where life didn’t go according to plan.

Through injuries, failures, uncertainty, and challenges, I learned something important:

Nobody is meant to do this alone.

That’s why Project Mind Muscle exists.

PMM started as a fitness project, but it has grown into something much bigger. Today, it’s a movement built around growth, belonging, and helping people become happier, healthier, and more confident together.

We believe everyone is fighting battles that most people never see. We believe progress matters more than perfection. We believe failure is a lesson, not a life sentence. Most importantly, we believe that when people come together, support one another, and keep moving forward, incredible things can happen.

This community isn’t about being the strongest, the smartest, or the most successful person in the room. It’s about showing up, taking the next step, and becoming a little better than you were yesterday.

Through our content, challenges, coaching, events, podcast, and future projects, our goal is simple:

To build a place where people know they belong.

A place where wins are celebrated, struggles are understood, and growth is something we pursue together.

Whether you’re here to improve your fitness, build confidence, chase a dream, overcome a setback, or simply find people who understand what you’re going through, you’re welcome here.

This is more than a brand.

This is more than a program.

This is a family.

Welcome to Project Mind Muscle.